Monthly increase in adoption rate
Student satisfaction score of the first version
More students cleared the recruitment tests
Examly (now rebranded as iamneo.ai) is an online learning & evaluation platform designed for a college ecosystem where the staffs can create practice & evaluation tests aimed at preparing students for campus recruitment tests.
Interviews & tests are usually a gruelling and unenthusiastic part of a student's life. I lead the effort in designing an experience which is comfortable for the college student to use without piling onto the stress.
In the final year campus recruitments, students were struggling to prepare for the company recruitments and clear it. Placement Officers were also facing difficulty in resolving this as they were already piled up with enough manual work on their plate.
College staffs responsible for bringing in companies for recruitment and overseeing the students preparation.
To be more specific, these are the students who belong to pre-final and final years and were preparing for campus placements.
Okay, so the first step was to understand our target users. We were situated in Coimbatore, a city with the highest number of colleges and universities in the state. So it was relatively simple to establish contact with the students and arrange for user interviews.
We picked a total of 8 students from two leading colleges and students from other not so leading ones to understand the issues from both sides of the spectrum.
These interviews' goal was to understand how each of their colleges' functions regarding the placements, the support they get from the placement officers, and their difficulties.
We had already established contacts with many countrywide colleges and their students through our sister business which provides placement training. We used those contacts to send surveys to the students to understand their pain points.
The main objectives of this survey, which was answered by ~140 students, were to understand how the pain points vary across a wider audience and any different kinds of difficulties they're facing.
And one more thing to add here is that I was also a fresher just out of college at that point. I just had gone through my placements, and I knew first-hand how it works and the pains I experienced. So I introspected and noted down my pain points.
I observed whether students' pain points were similar to mine through my research methods. I knew I should not get biased from my own opinions, and I waited to get affirmation of my pain points from my different modes of research before proceeding with it.
Like everyone, we wanted a quantifiable metric to see whether we are solving the user pain points. But of course, the business also is essential. We were a small startup, and of course, we had to stay afloat to solve the problem for our users consistently. So after arriving at the final user pain points, we put down our business goal as well.
We had 3 synthesised problem areas to work with
First, we diverged. Myself, the PM and the CEO worked in coming up with different possible ideas to solve the user needs and achieve the above goals.
We analysed the ideas from all possible factors - Goals, User Needs, Business Needs. Then, we identified the best idea from the idea dump for each of the problems, and we used a modified version of Brainwriting for improving it. This approach worked extremely well as it was a collaborative activity, and we came up with a final solution idea that we all were satisfied with.
A fully integrated system for Students, Placement Officers and Companies where Students will have their own portal to view detailed campus recruitment information. They will have access to Company Specific Mock Tests and Study Materials for effective preparation.
Begin capturing the market for automated solutions in campus recruitment, training and evaluation.
Getting a reputed college to successfully use it in production with high satisfaction.
With this feature set, we developed the MVP of the product, and we made it live for our beta users. Students were pretty pleased with the overall experience, and it was a smooth start to our journey. But I still had the nagging feeling that there is something important missing. Students were happy, but I couldn’t see that excitement. Also, the retention rate was on the lower side.
I dug in further, and I discovered that to be genuinely beneficial to the students, I should be addressing the following two areas:
The factors as to why the students drop off in the middle of practising was that
The first two are related to each other in a way. So I deduced that if we could provide an experience where the students can see where they stand compared to others or their previous attempts, it might be motivating. Based on this ideology, we started off with showing gratification messages for motivation.
A Contests feature were also in the works to eliminate the app's monotonous experience. Here, the students can participate and compete with their college mates and people from other colleges. But, again, I designed the contests to be tailored for a specific company or general recruitment first-round questions.
The reason why our current experience did not solve this problem was because
I designed a flow where the students can directly compare their performances across different attempts.
Some of the leading colleges in Coimbatore adopted Examly to use in their placement process and training.
After consolidating user testing and feedback survey results, the average user delight rating was satisfactory with room for improvement.
Students with their additional preparation were able to clear the recruitment tests in higher numbers.
This was my first project in my full-time UX Career, and I learned a lot about business, research, and design.
I regularly collaborated with the Product, Marketing and Dev team, and it was a good learning experience.
Coming from a graphic design background, I learnt a lot about understanding the Web technical constraints and designing UIs.